Therefore, what exactly is a Lead (or Lede), anyhow?
The lead could be the paragraph that is opening of bit of journalistic writing. It frequently covers the 5 Ws, however it is additionally in which a journalist sets objectives for the whole tale ahead.
Most of all, however, the lead could be the audience’s access point into an account. It offers to simultaneously notify and grab them, or even the remaining portion of the piece falls flat. Read more